We did an audit of all the latest fashion trends in Crocs. How did you factor in the latest fashion trends into your design? In this case, I was part of the creative team concepting the campaign for a shoe that was yet to be developed. On previous footwear design projects, I’ve led design while the campaign is being developed in tandem. The design of what a shoe could become had to be considered along with what would make a community tick. Something worth noting is that both brands have hardcore fans, and both communities rarely intersect with each other. Unlike the Nike foamposite, with its body graphics printed as a single piece, the design for the Crocs had to account for every contortion and the overall effect of printed materials on the substrate, while landing on specific parts of the body of the shoe. This shoe is rarely used for sports performance, so different characteristics were to be taken into account. The classic Crocs clog, on the other hand, is built with a proprietary type of foam, known as Croslite, that’s molded as one piece. Those sneakers are constructed to allow room for multiple textures, clear patterns, templates, and even wiggle room for variation. However, these are all engineered to perform differently than, say, a Croc clog. I’ve designed other collections of footwear for other brands, but they didn’t see the light of day, unfortunately. I’ve designed a couple performance shoes including Nike’s Paranorman Foamposites and Nike’s Paranorman Air Raids, and I worked on the Boxtrolls Nike Roshe Runs and the Kubo Air Jordan XV. I designed footwear before, but the biggest difference was the medium. I know you’ve designed shoes before, how was this different? The entire project was one Kentucky Fried design dream full of opportunities. Part of the brief was also to consider the unboxing experience in the form of packaging. Crocs was open to producing these if we had any crazy ideas for KFC. And make them sell out in 10 minutes!” (They sold out in under 30 minutes, but who’s counting?)Īdditionally, the hottest craze in Crocs design is called Jibbitz, the little charms you stick in the holes of your Crocs. The creative brief was to design a custom KFC pair of classic Crocs. The latest one at the time was Post Malone’s version that sold in 11 minutes. What was your brief?Ĭrocs reached out to KFC with the potential for a partnership we couldn’t refuse: a limited run of KFC-branded Crocs that sold on their website.Ĭrocs is known for collaborating with other brands and artists. To start, give me an overview of this project through a design lens.
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